With an unstable jobs market and apparent lack of opportunities, jobseekers are having to think â€˜outside the boxâ€™ if they want to bag their dream job.
Luckily, weâ€™re living in the age of the Internet. Tim Berners-Leeâ€™s invention has transformed our day-to-day lives, and the job search along with it.
Reinventing the job search
Gone are the days when job adverts would be placed in shop windows and local newspapers. Today, if you want to secure employment, you have to step up the search and get online. But if you really want to get noticed, you should be looking at using social media to find work.
Here are five of the best ways to utilize social media, and take your first steps towards a new career:
1. LinkedIn Jobs
Companies who have a LinkedIn profile can openly advertise any vacancies on the site, and encourage candidates to apply directly. If youâ€™re looking for work in any niche, it is certainly worth following them on LinkedIn and keeping an eye out for vacancies.
More than this though, many recruitment companies are head hunting through LinkedIn. They search through profiles and message candidates whom they think would be suitable for jobs on their books.
With this in mind then, you should make sure your profile is both professional and up-to-date.
2. Twitter #Hashtags
Twitter is growing in popularity all the time, especially among companies.
If youâ€™re looking for work, the Twitter â€˜hashtagâ€™ is a great place to start. Both recruiters and companies themselves will post jobs on the social media site, so keep your eyes peeled.
The hashtags used range from job specific ones such as â€˜#PRJobsâ€™ right through to â€˜#jobsâ€™ and â€˜#jobvacancyâ€™. Why not use an application like Hootsuite or Tweetdeck to pull in a stream for your targeted hastag? That way youâ€™ll never miss a post.
As well as making the most of hashtags, you should also look at using Twitter to network with professionals. Follow the companies and professionals you admire and would like to work for. Share their posts, reply to their tweets and share information with them.
This is a great way to get your name out there, and build up a network of contacts.
Just donâ€™t come across as a stalker.
Google+ may not be competing with Facebook in terms of active users, but it is a powerful tool in your job search arsenal.
Use the site to join the â€˜circlesâ€™ of businesses youâ€™re interested in working for, and +1 their content. While there is no application process on here, links to job adverts may be posted on here before anywhere else.
You should make the most of the networking opportunity too. The more contacts you can build up in an industry, the easier it will be to land your dream job.
Facebook is perhaps not the best social networking site to use in your job search. Filled with conversations with your friends, silly groups, and drunk photos; itâ€™s not your most professional page.
However, you can use the site for networking and keeping an eye out for job posts. Follow both recruiters and the companies themselves to open up as many opportunities as possible. If youâ€™re using Facebook, be sure to change your settings and hide everything unprofessional.
5. Google Alerts
Not strictly a social media site but helpful all the same, Google Alerts will alert you of jobs in your niche.
Depending on how you set them up, you can receive regular emails containing links to all the locations where your specific keyword â€“ in this case, PR job for instance â€“ is mentioned. This will let you apply for the jobs as soon as theyâ€™re posted.
Social media has transformed our lives. Everything from the way we communicate, to the way we share pictures is completely different. It is also hugely beneficial to your job search. Why not try out these methods today?
This guest post has been supplied by Outcomes UK. Outcomes are an executive search and selection specialist, helping people all over the UK find their dream job. To see how they can help you, visit the website: outcomesuk.com.